Write to your Mother!

from Fast Company

file under: Customer Service

Treat customers like you would treat your mother. So write them a thank you note.

This article got me thinking. In this digital world of social media and on-demand everything, analog stands out. Old “fashioned” means that it has been “fashionable” for a long time, and probably for a good reason. I rarely get a handwritten thank you note in the mail, and when I do, it’s refreshing and memorable. I’ve received three in the last five years. I remember exactly who they were from (two were from the same person), and they have had an impact on me.

I’m guilty of not sending them either, by the way. I’m not preaching. I’m applauding the people that do. (Hello, Moo.com?)

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Photo by Álvaro Serrano on Unsplash