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It’s Like Looking Through your Competitor’s Back Window.

Marketing Tools

It’s Like Looking Through your Competitor’s Back Window.

from Moz.com

File under: Marketing  Tools

Have you ever wondered what drives people to your competitor’s website? I have. Moz is an SEO company that has been very well regarded for years, and they just came out with a free tool for domain analysis.

According to MOZ:

“The tool is free, and showcases a preview of many top SEO metrics in one place, including:

    1. Domain Authority
    2. Linking Root Domains
    3. # of Ranking Keywords
    4. Spam Score
    5. Top Pages
    6. Top Linking Domains
    7. Discovered and Lost Links
    8. Keywords by Estimated Clicks (new)
    9. Top Ranking Keywords
    10. Top Featured Snippets (new)
    11. Top Branded Keywords (new)
    12. Keyword Ranking Distribution
    13. Top Search Competitors (new)
    14. Top Search Questions (new)

 

I’ve used MOZ and found it intuitive and user-friendly. I used the new tool to look at my competitor’s website. I saw what keywords they were ranking for, who’s liking to them, and how many clicks their keywords are getting (estimated). It’s an excellent tool to guide your marketing strategy.

Check it out HERE:

 

Photo by Jeff Hendricks on Unsplash

What is your Marketing Recipe?

Marketing Tools, Strategy

What is your Marketing Recipe?

from Copyblogger

file under: Marketing  Tools and Strategy

Some of my favorite recipes came from the packaging of the product. I buy Domino Confectioners Sugar every time I make buttercream frosting because the recipe is right there on the package.

It worked for Domino, and it can work for you. What are your prospects explicitly looking for the most? Can you provide it for free? If so, you have a top of the funnel piece of content that can draw prospects into your audience. That is the name of the game, building an audience.

Picture that old cardboard cutout from the back of the box of Domino sugar you use as a bookmark in one of your cookbooks. Ask yourself if you have anything you could use that is 'cookbook bookmark worthy.'

Sonia Simone (@Soniasimone) at Copyblogger presents this as "advertising too valuable to throw away."

 

Read more HERE:

Photo by Annie Spratt on Unsplash

 

 

p.s. When my wife read this, she said, " I'm calling bs. How often do you make buttercream frosting? Why not use chili as an example? you make that all the time." I told her that was the exact reason to go with buttercream frosting. I remember how to make chili. I don't need a recipe. I need the frosting recipe, so I always buy the Domino brand because it's always on the package.

Video Killed the Radio Star!

Marketing Tools

Video Killed the Radio Star!

from HubSpot

File under: Marketing  Tools

I’m hoping you got that headline reference. If you didn’t, I’m way more obscure than I ever thought I could be. That was the title of the very first video ever shown on MTV on August 1st, 1981.

Video is a fantastic way for your customers to get to know you and to build authentic relationships with them. Video in your email can be problematic, but you can embed a GIF like I did above with your video content to give people a preview to let them decide if they want to click on it.

Dan Pink does this with a ton of success with his weekly “Pink Cast” newsletter. https://www.danpink.com/pinkcast/

HubSpot has a post to walk you through the process HERE:

It’s like ‘Cruise Control’ for your marketing.

Marketing Tools

It's like 'Cruise Control' for your marketing.

from Copyblogger

Photo by Alex Iby on Unsplash

File under: Marketing  Tools

Growing your business can be a long ride, and sometimes you need to put it on cruise control. That’s what an autoresponder can help you do. It can put an entire conversation with your audience on autopilot.

Sonia Simone at Copyblogger (@soniasimone) explains that “an autoresponder is just a sequence of email marketing messages that gets sent to subscribers in the order and frequency that you decide.”

This allows you to set a sequence of emails to a client that can help you connect to them. It could: explain more about your product or service, provide a series of “how to’s” for new clients, map out a series of steps for onboarding for a new client, or a countless number of other things to grow your business.

Read more at https://www.copyblogger.com/email-autoresponders/

Photo by Alex Iby on Unsplash