File under: Business Development

Speaker, author, consultant (all-around nice guy, you get it) Chris Brogan has a quick piece on how you should ‘use your accent:’

“Small town and local purchases have been on the rise since the start of the COVID-19 pandemic...it’s a concerted effort of people wanting to put their small town dollars back to work in the small town where they’re from…”

He talks about using your accent in your speech and writing in business. It’s both a literal and figurative idea. Don’t be afraid to be local, and real. He also says to use it as a condiment, not as a whole meal. “No one goes to a restaurant to order a plate of ketchup.”

https://smallbizsurvival.com/2020/05/accents.html

Photo by Hybrid on Unsplash