file under Sales

More sales are lost from bad contact follow-up than bad salespeople (well, if you don’t follow up, you are a terrible salesperson, but you know what I mean). If you can nail your contact management strategy, you will be far ahead of your competitors.

HubSpot has a post on how to nail your contact management strategy, it’s a 4 min read, but the project will take longer to build well.

They say that there are 4 basic components :

Contacts
Database Management
Lead Nurturing
Conversion

Read about how to connect these and build a strategy for success here:

Photo by Hubble on Unsplash