Advertising Archives - Bike Lane Business Development

Retargeting doesn’t need to be stalking

from HubSpot

file under Advertising

You’ve heard me say that follow-up is huge for your success. It can be time-consuming, but it is worth it. A way to automate some of your follow-up is with retargeting ads. The key is not to have them be creepy. You know the ones you look at that new golf club or pair of shoes online, and the next thing you know, you get an ad for that exact thing on every webpage visit.

Learning how to use retargeting ads effectively will help put some of your follow-up work on cruise control.

Take a look here:

Photo by Callum Wale on Unsplash

Advertising on a budget

Advertising

Advertising on a budget

from Duct Tape Marketing

file under Advertising

I’ve said it before, and I’ll say it again. Facebook is one of the best places for budget-conscious small businesses to advertise. You can learn a ton about your customers and what they want and need.

Check out this post from Duct Tape Marketing on How to Generate Leads for $100 a Month Using Facebook Ads

https://ducttapemarketing.com/generate-leads-with-facebook-ads/

Photo by Jo San Diego on Unsplash

Advertising is where the (bike tire) rubber meets the road

Advertising

Advertising is where the (bike tire) rubber meets the road

from HubSpot

File under Advertising

What your marketing says and whom you are saying it to is critical. Once you determine these things, you have to find a way to get that ‘What’ out to your ‘Who.’ Advertising is an all too essential part of that ‘How,’ especially when you are first starting.

The thing that scares people that are on a tight budget is wasting money. HubSpot has a 10-Step Guide to help you avoid some missteps as you build the ads themselves.

https://blog.hubspot.com/marketing/how-to-make-an-ad

Photo by Adrian Williams on Unsplash

Hear Ye! Hear Ye!

Advertising

Hear Ye! Hear Ye!

from Buffer

File under: Advertising

You wouldn’t walk the streets with a sandwich board, would you? Don’t do the equivalent with your advertising.

Creating a custom audience allows you to clone your best clients for your advertising. This cloned audience will save you money on advertising and increase sales by targeting those people most likely to buy from you.

Custom audiences will save you advertising dollars and increase sales. What better reason to jump into it?

Buffer has a useful post on how to build custom audiences on all the major social media platforms; you can read it here:

https://buffer.com/resources/a-crash-course-in-custom-audiences-for-your-social-media-ads

Photo by Birmingham Museums Trust on Unsplash

What Gets Measured, Gets Managed.

Advertising

What Gets Measured, Gets Managed.

from Social Media Examiner

File under Advertising

Facebook ads (and social media as a whole) can provide a solid return on investment for small businesses that are looking to advertise. You can target them very precisely, and you can set the budget reasonably low.

Don’t fall into the trap of not measuring the performance of each ad, though. Social Media Examiner has a useful list of 9 things to measure to monitor the performance of each of your ads.

Avoid the Money Pit

Advertising

Avoid the Money Pit.

from Larry Kim on LinkedIn

File under: Advertising

The problem with advertising online is that you are afraid of it being a money pit. You aren’t sure that it will be seen by the right people or at the right time in their buying process. Do you have the right audience? Was it too broad, or was it too tight?

Using your CRM data is a great way to make your advertising significantly more effective. Here’s why:

You are confident that these people are interested in your product or service (since you have already had some contact with them because they are in your CRM)
Ideally, you have your data segmented. This allows you to customize an ad that will be more effective for each segment.
You can exclude other segments so that you know that the only people seeing the ad are the people most likely to click on it. This saves advertising costs because your ad is not going to ‘everyone.’

Making advertising more productive and making them less expensive at the same time? That is the perfect combination.

Larry Kim has a great article on how to do this. He has a lot of jargon in there, but I think that if you are new to CRMs or Facebook advertising, you can still work through it because he does a great job with the screenshots to walk you through it ‘Cliffnotes’ style.

Improve your Advertising Aim

Advertising

Improve your Advertising Aim.

from Social Media Examiner

file under: Advertising

Small business people often have very tight budgets, and advertising can put a real dent into any budget. At the same time, advertising is a quick way to get your message out to the right people. That’s one of the reasons I love Facebook advertising. You can keep the budget low and super target your audience.

One reason I recommend it is refining your message. See which words and images get people to respond. When you want to advertise on a different platform like Google or in print (some of it is in intensive care, but it is not dead). You will have a much better idea of what works and what doesn’t.

I’ve used it to refine messages for fliers and brochures because you can see what people are clicking before printing a brochure. It’s a useful tool in your business development toolbox.

Here are some tips from Facebook Advertising Experts at Social Media Examiner.